Our mission
We're on a mission to create an abundance of sustainably grown natural foods that benefit consumers, communities and natural systems.
What we do
GroundUp is a project development company in the field of regenerative-organic agriculture.
We seek to own, develop and operate regenerative-organic farms at scale. We’re a double bottom line business that builds ecologically sustainable farms for profit.
We work with farmers and land owners seeking to meet consumer demand for sustainable and transparent food, and investors looking to diversify their real asset portfolio.
Our team
We're a group of farmers, techies and financiers
brought together by a passion food, nature and people.
Or Kremer
Chief Executive Officer
Startup founder and executive in the enterprise AI and fintech space as a business development and marketing professional.
Madi Amer
Chief Operations Officer
Ag-tech proficient; led agronomy R&D teams and the new ventures at Prospera. Farmed in Israel and Africa. M.Sc in Agronomy and Earth Science from The Weizmann Institute of Science.
Guy Rilov
Chief Ag Officer
Founder of Makura farm, the largest organic orchard producer in Israel since 1989.
Formerly VP of the Mediterranean for IFOAM and an organic consultant worldwide.
Daniel Vazana
Chief Technology Officer
Former IAF pilot, co-founder of a precision Ag-tech startup, experienced in AI and software development as team lead and product manager.